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All about Trufijo

We exist to empower and uplift—one connection at a time.

Our name says it all: “Tru” for truly, and “fijo” meaning fixed or done in Spanish. We stand for work that’s reliable and results-driven, and deeply rooted in integrity and impact.

Portrait of Nancy Williams
Nancy Williams
Portrait of Rose Bennett
Rose Bennett
Portrait of Usher Khan
Usher Khan
Portrait of Emily Carter
Emily Carter
Portrait of Daisy Noor
Daisy Noor
Portrait of Ryan Mitchell
Ryan Mitchell

Our people

The true gems of our company

We believe people are at the heart of every successful business. That’s why we proudly call our team members TrufiGems. Each assistant, each manager, and each specialist plays a powerful role in delivering excellence every single day.

Through the power of globalization, we’ve created opportunities for talented individuals around the world—especially those who thrive working from home or haven’t found the right fit in their local job markets. Many of our TrufiGems come from backgrounds where only local call center jobs were accessible. We help them unlock their potential with meaningful, growth-driven roles supporting businesses worldwide.

Three smiling Trufijo team members in an office
Satisfied clients
98.77%
People hired
470+
New job vacancies
250+
Years of experience
7+

Our values

The secret behind everything we’ve built

  • Equality at our core

    We believe in the fundamental equality of all people—regardless of background, race, or location. Every individual deserves respect, opportunity, and a fair chance to succeed. At Trufijo, inclusivity isn’t a statement—it’s a standard.

  • Global talent, local impact

    By tapping into global talent, we deliver world-class support at unmatched value. This unique blend helps local businesses scale faster without compromising on quality or ethics.

  • People before profit

    We invest deeply in our TrufiGems through hands-on training, ongoing mentorship, and unwavering support. When a team feels truly empowered and valued, they don’t just work—they thrive. Because happy people don’t just build businesses—they build legacies.

Our vision

Transforming work, empowering people.

Our journey began with a simple yet powerful vision from our CEO & Founder, Mr. Talha Malik—to create meaningful opportunities for both employees and employers by bridging the gap between talent and need. He saw firsthand how businesses often struggle to find the right person locally, while countless skilled individuals across the globe are eager for the right opportunity.

What started as a dream in 2018 soon became a mission with global impact. When the COVID-19 pandemic shook the world and businesses were collapsing due to hiring freezes, Trufijo became a lifeline—helping businesses stay afloat by connecting them with reliable remote talent, and supporting workers who lost their jobs but still had the will and skills to contribute.

As the world turned virtual, Trufijo became the bridge—connecting companies with committed, capable professionals from all walks of life. We’ve continued to grow, evolve, and support thousands across continents, always staying true to our core mission of opportunity, inclusion, and resilience.

A Trufijo assistant at work

Our mission

Behind every great business is a TrufiGem.

Our mission is to go global with purpose—empowering industries, individuals, and businesses of all sizes to thrive in their local markets with world-class virtual support. We exist to solve the everyday challenges that hold companies back, and to give professionals the reliable help they need to succeed.

Our goal is to grow a network of 5,000+ TrufiGems worldwide, each one working as the backbone of businesses across borders, cultures, and industries. We’re committed to staying affordable and accessible while making a real difference—by reinvesting in our people and donating to meaningful causes.

With our head office in Dubai, and service centers in the U.S. (Michigan, Texas, and Florida), Pakistan (Islamabad), and Australia (Melbourne), Trufijo bridges time zones, cultures, and skills to deliver truly global, 24/7 support.

A Trufijo team member smiling at her desk

See Trufijo in action

A closer look at how we work

Meet the TrufiGems

The people behind the work

Client stories

Trusted by individuals, SMBs & enterprises

  • Trufijo completely transformed how I run my real estate business.

    “I was tired of getting ripped daily by referral networks promising the world but delivering junk leads. Ever since I switched to Trufijo, that’s changed completely. I now generate my own leads, and my dedicated Virtual Assistant, Fiona, is an absolute gem. She nurtures them into prospects without me having to micromanage anything.”

    Bruce WilliamsReal Estate Broker
  • Best Services and Very Professional Staff!

    “I hired a team of 13 assistants for my consultancy business about seven months ago. So far, it has been an excellent experience. Although I had to replace two assistants during this period, the transition was incredibly smooth and completed within days. The service is also very cost-effective — in fact, for the price, I would have only been able to hire two in-house staff members. The team consistently goes beyond my expectations, taking extra steps and conducting thorough research to stay ahead of the market. Kudos to the entire team!”

    Richy MathewsCEO, Camelot Immigration Services
  • Highly recommended, Affordable prices

    “This company is doing wonders, I must give all credits to my assistant, Ruba, I don’t even have to remind her about tasks as she just checks in with a quick call if needed, otherwise, my CRM stays updated, my calendar’s in check, and everything runs smooth. It’s like having an office manager, lead nurturer, and scheduler. ALL ROUNDER. Truly professional and totally worth it.”

    Kelsey JonesAsst. Manager, Lawrie Insurance Group
  • Finally, a lead gen solution that actually works in RE! Trufijo is the real deal.

    “I used to waste hours chasing cold leads and throwing money at shady lead generation companies with one-time fees, yearly contracts, monthly retainers, or even pay-at-closing models yet all of which delivered nothing but stress and empty promises. Then I found Trufijo, and everything changed guys and I must tell you about the virtual cold callers that are trained to speak like seasoned real estate pros. Recommended 100%”

    Rhonda CohenReal Estate Agent
  • 24-Hour Support Services at Their Best!

    “I use their backend support and answering services for after-hours client calls, and I couldn’t be more satisfied. Unlike my previous provider who would simply take a name and number and end the call — Trufijo’s team truly caters to my clients as if they were their own. Their professionalism and care have made a real difference in my business. I’m genuinely thankful to Trufijo for raising the standard!”

    Rishi K MittalCEO, GlobalHire Immigration
  • This is the secret to your success, believe me when I say it:

    “If you’re a realtor, listen up — this company right here is your secret weapon, stop throwing your hard earned money on bogus lead gen companies. Get your own marketing done. Build your own team. Train them your way. Trufijo does half of your job and gives you the tools, talent and trains them for you with continuous sessions every month. I can guarantee it: once you experience it, you won’t look back.”

    Leny HillReal Estate Broker
  • Their cold callers don’t just read scripts THANK GOD, they convert.

    “I’ve worked with plenty of VA services, but none have matched the quality of Trufijo’s real estate-trained cold callers. They understand buyer and seller psychology, know how to navigate tough calls, and speak with confidence and clarity. This isn’t just support y’all, they’re a full-blown sales engine with No hidden fees, no extra cost for dialers, and top-tier service. My ROI has never looked better, Hands down, the most efficient and affordable support I’ve ever had, I always give my assistant a bonus for his great work, keeping him motivated, keeps me busy 😉”

    Patrick MercadoBroker Owner
  • Finally, a marketing partner that cares about MY brand, not just theirs.

    “Trufijo didn’t just throw me a bunch of generic solutions. They tailored everything to my brand, my goals, and my market. My virtual assistant feels like part of my team, not an outsourced service. She even picks up on little nuances that make a massive difference when talking to high-end consumers.”

    Abbas K.CEO & Founder, SoftoSol
  • Thank you, Minnie, for always going above and beyond for my clients.

    “Highly professional and Trained Assistant. She knows how to handle objections, build rapport, and actually book qualified appointments. And pocket friendly too as they cover VoIP and dialer costs, which is unheard of! So I’m saving $100/week and more on the CRM Calling Expenses. I highly recommend!”

    A. RehmanCEO, Uptown Corps
  • I’m closing more deals now than I ever did buying ‘exclusive leads.’

    “Those so-called exclusive referral networks had me burning cash like crazy. With Trufijo, the leads are MINE. My VA helps me farm my own market consistently. No more gambling on overpriced lead lists. It’s predictable, it’s scalable, and it’s honestly been the key to my best quarter yet.”

    Abdullah ShahidCEO & Founder, Uzi Realty

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Let’s connect

How can we support your business?

Schedule a quick 20-minute consultation to discover how Trufijo can support your business: how our services align with your goals, what we can offer, and the promotions available to help you get started.